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Mercedes, Star and Laurel



MPC, Merkley + Partners and Mercedes remind audiences to not stick to their laurels for 2018 S-Class introduction

Mercedes Benz recently released a look into the 2018 S-Class, and tapped into the creative minds at MPC Advertising to illustrate how the new model stands as the pinnacle of excellence. Directed by Andrew Douglas of RESET, whose credits have spanned across a wide variety of advertisements, documentaries, short and feature films.

MPC’s Senior CG Supervisor Chris Bernier traveled to Stuttgart, Germany for the shoot and worked closely Douglas and the onsite team to maintain Mercedes quality in standards.

The team back in New York took the footage, which VFX Supervisor and Senior Flame Artist Warren Paleos described as “a breeze to work with due to the excellent execution done by Douglas and Bernier”, and used a variety of softwares to help simulate the advanced technology of the Mercedes model.
 
Colorist James Tillett of New York then enhanced the grade of the spot to reflect its bold and edgy look to complete the look and feel of the spot.

Gallery

Credits

Agency

Merkley + Partners

Director

Andrew Douglas

Chief Creative Officer

Andy Hirsch

Global Creative Director

Chris Landi

Creative Director

Kirk Mosel

Sr. Producer

Alex Kobak

Production Company

Reset

Executive Producer

Dave Morrison

Line Producer

Aris McGarry

Service Producer

Lars Flegel

Director of Photography

Nicolas Karakatsanis

Production Designer

Ricky Eyres

Editorial Company

Exile

Editor

Elliot Graham

Post Producer

Brittany Carson

VFX

MPC

Executive Producer

Jesse Kurnit

Producer

Chris Connolly

VFX Supervisor/CG Lead

Chris Bernier

CG Team

Mike Lombardo, Sue Jang, Srikanth S, Suhas Bhat, Sindhuja B, Shaik Abdul Rahim, Manoj Ravi, Manjunath Ramakrish Design Team: Anthony Ricciardi

2D Lead

Warren Paleos

2D Team

Renato Carone, Mazyar Sharifian, Jeric Pimentel, Karen Weiss, David Anger, Stevenson G, Maheswar Konda, Rajesh Kumar, V Jegadeesan, Prasanth Palaparthi, Joshi John

Color Grading

MPC

Colorist

James Tillett