FIJI Water, Drop



MPC’s Michael Gregory makes his directorial debut with the new campaign for FIJI Water

The spots follow the journey alongside and inside a raindrop that falls high from the sky through the breathtaking, natural environments of Fiji, until it reaches the ground. It then transitions to show athletes refueling with the brand’s new water sports cap bottle after sprinting through a wildly contrasting urban landscape. The surroundings may be different, but the pureness of FIJI Water remains the same.

Gregory’s vast knowledge and skills in visual effects, combined with his creative vision and unique perspective, made him the perfect director for the spots, as it was essential to seamlessly depict the raindrop’s fast-paced journey through the different environments. MPC was tasked with building the CG water droplet that falls from the sky, reflecting and magnifying the beauty of the scenes shot in Fiji. Gregory explains the strategic process behind the shoot: “It was key to film in low light, cloudy conditions in Fiji. We shot over five days with a drone in the most remote parts of the main island, taking the drone above the clouds and shooting many different angles on the descent, so we had all the textures and plates we needed.”

MPC’s VFX team then got to work. Lead Compositor Oliver Caiden explained: “The raindrop itself was simulated CG geometry that then had all of the different textures refracted through the UV map.” He added: “This process was also applied to the droplet reflections, mapping high dynamic range skies onto the outside, so we could achieve a more immersive and richer effect.”

 

This process enabled the compositors to animate the raindrops and have full control over motion blur, depth of focus, refraction and reflections, making them as realistic and multifaceted as possible.

The shots were a mixture of multiple plates, matte painting, 2D and CG clouds, ultimately creating a sequence that felt seamless with reality. The spot was graded by MPC’s colorist Ricky Gausis.

The latest FIJI campaign marks a continued partnership between MPC and the Wonderful Agency - they previously handled VFX for Wonderful Pistachios and Wonderful Halos spots - but this latest campaign sees MPC managing the production through from start to finish.

Gregory explains the shift into a directorial role: “Planning the entire production process from start to finish, turning the agency’s creative concept into a film that that everyone is proud of, was key. The collaboration process with Wonderful was great and we delivered two amazing films, knowing that they had complete trust in us every step of the way.”

FIJI Water, Drop

Times Square

Credits

Agency

Wonderful Agency

Director

Michael Gregory

Production Company

MPC Creative

Creative/ Art Director

Jason Fryer

Wonderful Agency

President

Michael Perdigao

Chief Creative Officer

Darren Moran

Copywriter

Mike Condrick

Director of Integrated Production

Corey Bartha

Producer

Corey Bartha, Jamie Glass

Digital Producer

Austyn Frostad

MPC Creative

Executive Producer

Matt Winkel

Producer

Steven Gould

DP

Christian Sprenger

MPC

Executive Producer

Lexi Stearn

Producer

Nicole Saccardi

Coordinator

Ciaran Birks

Line Producer

Mathan Prabhu

2D Supervisor

Oliver Caiden

Compositors

Rodrigo Jimenez, Sandra Ross, Hector Cabrera, Abhilash A, Rahul Verma, Rajinikanth R, Stalin Balan, Venkata S, Vivek Tekale

CG Supervisor

Josh Hatton

FX

Andy Sheng

Lighter

Annie Zhao

DMP

Rocco Gioffre, Joyett Fernandes, Vamsi Krishna

Editor

Billy Sacdalan

Animator

Alex Moon

Prep

Abdul Labeeb, Arkhil K.P, Akshay Agrawal, Bruno Roosewelt, M D Karthikeyan, Padma Priya, Suresh Pitchuka

MPC (Color)

Executive Producer

Meghan Lang

Producer

Rebecca Boorsma

Associate Producer

Damian Winterbottom

Colorist

Ricky Gausis

Colorist Assist

Tanner Hladek

Pinball Jukebox

Sound Designer

McKenzie Stubbert

Music Composer

McKenzie Stubbert

Therapy Studios

Executive Producers

Joe DiSanto, John Ramsay

Mixer

Eddie Kim

Audio Assistant

Dillion Cahill

Producer

Juliana Watson

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