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Capital One, Historical Moments



MPC teams up with DDB Chicago to recreate Capital One's Historical Moments

What if the Louisiana Purchase was made through an app? Or if Mona Lisa lost her wallet? Capital One looked back on historical moments and put the credit card at the center of the stories in these humorous spots which are from DDB Chicago and directed by Smuggler’s Tom Hooper, who is known for films such as Les Misérables and The King’s Speech.

MPC handled VFX for both spots, including interior set extensions and adding Da Vinci’s flying machine in CG for the Mona Lisa film. Michael Gregory, MPC’s Creative Director, said: “Post-production allowed us to achieve authenticity in these spots. For the opening shot for ‘Mona Lisa’, we had a local Italian stills photographer visit the Ponte Vecchio bridge to get framing, lighting and texture reference. This dictated the framing for the live action shoot and formed the base for the matte painting.

Capital One, Mona Lisa

Capital One, Louisiana Purchase

Credits

Agency

DDB Chicago

Director

Tom Hooper

Production Company

Smuggler LA

Creative Directors

Kurt Riemersma, Matt Ben Zeev

DDB Chicago

Art Director

Kurt Riemersma

Copywriter

Matt Ben Zeev

Executive Producer

Matt Blitz

Producer

Jason Georgen

Smuggler LA

Executive Producer

Shannon Jones

Line Producer

Alexandra Lisee

VFX

MPC

Creative Director

Michael Gregory

Executive Producer

Karen Anderson

Producers

Christian Downes, Mark Driscoll, Christophe Huchet

VFX Supervisor

Michael Gregory

CG Supervisor

Ryan McDougal

2D Lead

Oliver Caiden

Compositors

Andy Dill, Gustavo Bellon, Kyle Belko, Frank Lambertz

3D Supervisor/ Lead

Clement Renaudin

3D Build

Rodrigo Carrasco

3D Animation

Samir Patel

3D Lighting

Kyung Park

DMP

Edward Grad, Christophe Courgeau

Color

Company 3