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Argos, So Stylish You Can Wear It



MPC teams up with The&Partnership for Argos’ new promo that is ‘So Stylish You Can Wear It’

The latest spot to promote Argos’ Spring Summer collection sees an array of every-day home furnishings transform into high-fashion outfits, under the concept of ‘So Stylish You Can Wear It’.
 
The fun piece was directed by Traktor through Stink productions, with VFX by MPC London and grade by Jean-Clément Soret.

On discussing the fresh approach for Argos, Bevis Jones, MPC VFX Supervisor, said “It was a pleasure to collaborate with the team and work out the best VFX solutions to create this fun pastiche fashion brief. The ad looks great and is an original and brave way for Argos to be selling homeware.”

Credits

Client

Argos

Creative Agency

The&Partnership

Creative Director

Danny Hunt

ECDs

Yan Elliott & Micky Tudor

Creatives

Alice Burton, Carl Storey

Production Company

Stink Films

Director

Traktor

DOP

Franz Lustig

Producer

Nick Landon

Editor

Ed Cheeseman @ Final Cut

VFX

MPC

Colour

Jean-Clement Soret

VFX Supervisor

Bevis Jones

Producer

Phil Whalley

Sound Designer

Munzie Thind @ Grand Central Sound