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Alzheimer's Research UK, First Breath

MPC collaborates with Aoife McArdle at Merman and AMVBBDO on a new thought-provoking campaign for Alzheimer's Research UK.

MPC creates a powerful monochromatic underwater setting for AMVBBDO & Somesuch, launched to coincide with World Alzheimer's Day

Gallery

Credits

Agency

AMVBBDO

Production Comapny

Somesuch

Director

Aoife McArdle

Media Agency

OMD

Creative Directors

Nicholas Hulley and Nadja Lossgott, Diego de Oliveira and Caio Giannella

Copywriter and Art Director

Jack Smedley and George Hackforth Jones

Agency Planner

Bridget Angear, Olivia Stubbings, Elly Fenlon

Agency Account Team

Katy Talikowska, Amy Tippen, Abbie Snadden

Agency Producer

Yvonne Chalkley, Trish Russell, Nikki Holbrow, Paul Goodwin

Post-production

MPC

VFX Producer

Amy Richardson

VFX Supervisors

Marcus Dryden and David Filipe

VFX Lead

David Filipe

VFX Team - London

Andrius Jurkevicius, Jack Stone, Kalle Kohlstrom, Ed Taylor

Line Producer

Abhinav Sharda

Production Coordinator

Salil Thapa

VFX Team - Bangalore

Pratyush Paruchuri, Uday Veerapalli, Shaikh Abdul Rahim, Jay Joshi, K. Gandhiraj, Parsanth Palaparthi, Sangeetha. M, Yasasvini.V, Joshi John, Gokula Krishnan, Sriram. P

Grade

MPC

Colourist

George K