Wonderful Pistachios, Treadmill



Wonderful Pistachios’ Ernie the Elephant gets physical at the Super Bowl, with VFX and grade by MPC

This Super Bowl Sunday, feel Ernie the Elephant’s pain as he awkwardly struggles to run on a treadmill – he’s much more our speed than the other athletics we’ll witness during the big game. Ernie the Elephant is one of the year’s most popular commercial characters and created completely in CG – no animal training required!

This is the eighth commercial featuring Ernie in an ongoing collaboration between the Wonderful Agency and MPC. Colorist Ricky Gausis graded the campaign, Ryan McDougal and Benji Davidson led visual effects and Rob Hodgson creative directed. MPC also provided visual effects and grade for the popular Wonderful Halos “Good Choice, Kid” campaign during the 2016 Halloween season.

MPC is a global leader in color grading and visual effects, with recent creature animation projects including WWF’s “Tiger In Suburbia” ad, Warner Brother’s Fantastic Beasts and Where to Find Them and Disney’s The Jungle Book, which is currently nominated for the Academy Award for Best Visual Effects.

Notable color grading credits include the FKA twigs x Nike “Do You Believe in More?” video, Golden Globe-winning series Atlanta and Oscar-nominated film 20th Century Women.

Watch Ernie the Elephant tackle the treadmill below and see the rest of the campaign here.

Credits

Client

Wonderful Pistachios

Agency

Wonderful Agency

President

Michael Perdigao

Chief Creative Officer

Steve Krauss

Creative Director/Copywriter

Shawn Preston

Sr. Art Director

Colin Jahn

Art Director

Alex Harman

Copywriter

Jason Savage

Head of Broadcast Production

Anne Kurtzman

Editorial

Rock Paper Scissors


Editor

Christjan Jordan


Assistant Editor

Pieter Viljoen

Assistant Editor

Sebastian Zotoff

Executive Producer

Helena Lee

Executive Producer

Raná Martin


Producer

Dani DuHadway

Music, Sound Design

Beacon Street Studios

Sound

Lime Studios

Audio Mixer

Zac Fisher

Audio Assistant

Kevin McAlpine

Executive Producer

Susie Boyajan

Grade

MPC

Colorist

Ricky Gausis

Executive Producer

Meghan Lang

Color Producer

Rebecca Boorsma

Associate Color Producer

Elyse Robinson

VFX

MPC

Executive Producer

Karen Anderson

Senior Producer

Jamie Loudon

Production Coordinator

Susie Cobb

VFX & CG Supervisor

Ryan McDougal

VFX Supervisor/Lead Flame

Ben Davidson

Animator

Michael Bahurinsky

Additional Animation

Ty Coyle

Lighting & FX

Brendon Echnser

Compositor

Oliver Caiden

Concept Development

Andrew Brooks

Look Development

Rune Mansson

Texturing & Hair Groom

Jessica Groom

Lead Modeler

Anastasios Gionis

Additional Modeling

Rodrigo Carrasco

Rigger

George Saavedra