McDonald's Christmas campaign



MPC partners with Outsider’s James Rouse and Leo Burnett on charming festive spot for McDonald’s

This 90-second Christmas spot - directed by Outsider’s James Rouse with VFX and Grade by MPC - follows a young girl’s story as she takes her last carrot stick home for the reindeer on Christmas Eve. Extending the campaign beyond the TV ad, the story is told on a first-of-its-kind Snapchat game, ‘Carrot Run’, built by MPC Creative in partnership with Leo Burnett and Snapchat. MPC Creative also developed Reindeer Ready Live as part of the campaign, to allow people to capture the magical moment the reindeer visits their home…

Gallery

Credits

Agency

Leo Burnett

Director

James Rouse

Production Company

Outsider

Chief Creative Officer

Chaka Sobhani

Creative Director

Pete Heyes

Creatives

Mark Franklin, Rob Tenconi

DoP

Christophe Beaucarne

Producer, Leo Burnett

Graeme Light

VFX

MPC

VFX Supervisor

Paul Wilmot

VFX Producer

Louise Unwin

Grade

MPC

Colourist

Jean-Clément Soret

Editor

Sam Robson @ 750mph

Creative Director (Reindeer Ready Live)

Andre Assalino

Executive Producer (Reindeer Ready Live)

Dan Phillips

Digital Producer (Reindeer Ready Live)

Sinead Catney

Motion Design (Reindeer Ready Live)

Erik Norrhede

Sound FX (Reindeer Ready Live)

Laurence Whatley @ 750mph