Following a teaser campaign that generated international press coverage and millions of online views, Lexus has unveiled their real-life hoverboard. Shot by Smuggler’s Henry-Alex Rubin the skateboard that floats was created with a combination of liquid nitrogen and a magnetic field.
The new ad, ‘Slide,’ features champion skateboarder Ross McGouran, attempting to keep his balance on a customised skate park, complete with unique jumps, ramps, bowls, and even a water feature for the hoverboard to glide over.
Zoe Barlow, Nikki Cramphorn, Nicola Ridley, Matt Cresswell & Lindsay Hughes
Brad Woolf & Dan Bailey
Gordon Mackinnon & Ray Leakey
Spencer Ferszt @ Marshall Street Editors
Dirk Riesenfeld, Tom Van Dop, Alessandro Granella, Alexander Kulikov, Daniel Cowley, Giles Hicks, Ralph Dubber, Shashi Kant Kamal, Sachin Sureshroa Dhapodkar, Gowri Shankar Velusamy D, Prashanth Parasivam, Rashabh Bhutani, Ragesh R, Ambalika Nandy, Vivekananthan R, Sugumar S, Rajmohan Rawat