Ford, Go Further



MPC’s visual effects and grade help Ford “Go Further” for Super Bowl 51

MPC LA provided the visual effects and grade for Ford’s 2017 Super Bowl commercial. Colorist Mark Gethin graded and Creative Director Rob Hodgson collaborated with effects supervisors Ryan McDougal, Andre Arevalo and Ben Persons. Directed by Hoffman/Metoyer, the ad focuses on the familiar feeling of being stuck – a lone skier on a broken ski lift, a child’s kite lodged in a high tree branch, a boat whose engine dies in the middle of an icy winter lake, a car with its tires stuck in deep snow. After exploring these frustrating situations, the spot reveals many of Ford’s exciting new technologies that help people get out of sticky situations and go further.

Whether its researching self-driving car technology, partnering with global cities on a bike sharing program or creating the FordPass app, which allows drivers to unlock and start their cars from their phones, Ford is on the cutting edge of today’s transportation technology. Similarly, MPC is proud to be at the forefront of global talent and technology in color grading and visual effects.

Watch the commercial below.

Credits

Agency

GTB

Directors

Hoffman/Metoyer

Production Company

MJZ LA

Agency Account Leads

Phil Pennington, John Ottoway

Chief Global Creative Officer

Toby Barlow

EVP Creative Director N. America

Matt Soldan

Executive Creative Director

Doug James

Executive Creative Directors

Rich Wallace, Mark Koelfgan (Ogilvy)

Head of Production

Sumer Friedrichs

Freelance Senior Producer

Nicky Furno

Editorial

Spot Welders

Editor

Catherine Bull

Grade

MPC

Colorist

Mark Gethin

Executive Producer

Meghan Lang

Color Producer

Rebecca Boorsma

Associate Color Producer

Elyse Robinson

VFX

MPC

Executive Producer

Karen Anderson

Senior Producer

Jamie Loudon

Creative Director

Rob Hodgson

CG Supervisor

Ryan McDougal

2D Supervisor

Andre Arevalo

On-set Supervisor

Ben Persons

CG Team

Ali Rizvi, Kyung Park, Samir Patel

2D Team

Sandra Ross, Rodrigo Jimenez, Farbizio Ghiso, Kathleeen Kirkman