Dr. Pepper, CraveRider



MPC LA provides grade and CG liquid for Dr. Pepper’s new campaign with Deutsch

Dr. Pepper’s new hero, the CraveRider, makes his debut by pleasantly surprising a few thirsty sports fans in the brand’s “Watch Party” commercial. CraveRider’s signature look includes a retro haircut, life vest and a jet ski that rides on… you guessed it, Dr. Pepper.

“Watch Party” is the first spot in the new campaign from Deutsch and Smith & Jones director Ulf Johansson. MPC’s LA and Bangalore artists worked closely with both the agency and Johansson, perfecting the grade, CG liquid and overall visuals needed to achieve the right comedic effect.

MPC’s CG Lead Clement Renaudin said, “I really loved the creative back and forth with Deutsch and Ulf. The look of the main fluid simulation was established early enough to leave a maximum of time to refine it and make it photoreal. It was great to nail such a heavy effect and see it serve such a comedic purpose.”

In addition to Renaudin, MPC’s Jim Spratling led 2D and Creative Diretor Michael Gregory oversaw the project. Colorist Ricky Gausis provided the grade.

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Credits

Client

Dr. Pepper

Director

Ulf Johansson

Agency

Deutsch

Production Company

Smith & Jones

EVP, Chief Commercial Officer

Jim Trebilcock

Senior Vice President, Marketing

Jaxie Alt

VP, Brand Marketing & Content (Dr Pepper & Crush)

Derek Dabrowski

Manager, Creative Content

Amanda Breaux

Manager, Brand Marketing

Stefanie Conrad

Deutsch CCO, North America

Pete Favat

Deutsch CCO, Los Angeles

Jason Bagley

Executive Creative Director

Brett Craig

Creative Directors

Ryan Lehr, Erick Mangali

Art Director

Curtis Petraglia

Copywriter

Andrew Kong

Director of Integrated Production

Vic Palumbo

Executive Integrated Producer

Megan Meloth

Integrated Producer

Lucy Herzog

Music Supervisor

Eryk Rich

Senior Concept Producer

Samantha Barbera

Group Account Director

Adam Graves

Account Director

Helen Murray

Account Director

Taylor Reid

Account Executive

Jonathan King

CEO, North America

Mike Sheldon

President, Los Angeles

Kim Getty

Executive Producer, Smith & Jones

Philippa Smith

Executive Assistant, Smith & Jones

Tori King

Production Manager, Smith & Jones

Natalie Isaac

Editorial

Cut + Run

Editor

Frank Effron

Assistant Editor

Kelly Henson

Music Agency

MassiveMusic

Creative Directors, Music

Tim Adams, Ben Einziger

Executive Producer, Music

Kiki McDaniel

Audio

Lime Studios

Executive Producer, Audio

Susie Boyajan

Mixer

Mark Meyuhas

Assistant Mixer

Peter Lapinski

Grade

MPC

Colorist

Ricky Gausis

Executive Producer, Color

Meghan Lang

Color Producer

Rebecca Boorsma

Associate Color Producer

Elyse Robinson

VFX

MPC

Creative Director

Michael Gregory

Executive Producer, VFX

Karen Anderson

Producer

Nicole Saccardi

Coordinator

Dori Sharvit

2D Lead

Jim Spratling

CG Lead

Clement Renaudin

Shoot Producer (MPC London)

Amy Richardson

Shoot VFX Supervisor (MPC London)

Alex Lovejoy

Line Producer (MPC Bangalore)

Goutham Hampankatta

MPC LA CG Team

Gustavo Bellon, Toya Drechsler, Andre Arevalo, Michael Gregory, Steve Blakey, Denis Gauthier, Alvaro Segura, Cameron Walser, Christian Gallagher, David White, Nate Lapinski, Rune Mansson, Ryan Taylor, Ted Abeyta

MPC Bangalore CG Team

Sugumar S, Joyett Fernandes, Sachin Sureshrao Dhapudkar, Swarup Kumar Panigrahi, Gowri Shankar Velusamy D, Radhakrishna Rethinasamy, Shaik Abdul Rahim, Sindhuja B, Sravan Kumar, Sreenivasa Aditya Yanamalachi, Suhas Bhat, Ganesh Kumar S, Arulanandhan, Joslin Job Mathew, K. Gandhiraj, Maheswar Konda, Manu Gopalakrishnan, Praveenkumar Samiraj, Rajesh Kumar, Sangeetha M, Shyam Babu, Sudheesh TV, Shalwin Shaiju, Ragesh R