Brooks' first-ever TV spot "The Rundead," by Leo Burnett Chicago, adds a fun twist on the classic zombie apocalypse genre. It's one where the undead are more interested in a good run—albeit zombie-paced—than more carnal treats. Furlined's Bjorn Ruehmann directs the commercial which begins with traditional 'Walking Dead’-style zombies giving chase to a living victim, who they lose interest in completely after stumbling upon an abandoned store full of Brooks Running shoes. The MPC LA team handled VFX, along with the grade from colorist Ricky Gausis.
Leo Burnett Chicago
Matt Wood @ Whitehouse
Vincent Blin, Gustavo Bellon & Sandra Ross