MPC Advertising partners with the Saatchi & Saatchi New Directors’ Showcase 2017



This year we've partnered for the first time with the Saatchi & Saatchi New Directors' Showcase, premiering at Cannes Lions 2017

We strongly believe that talent is the lifeblood of the creative industries, so we are extremely excited to partner for the first time with the Saatchi & Saatchi New Directors’ Showcase, which is renowned as a platform to inspire and shine a spotlight on some of the most exciting new directorial talent. It provides a global platform for talent in filmmaking to present their work to an audience of more than 2,000 Cannes Lions delegates. A highlight of the Festival, the NDS continues to be a celebration of moving image and its ongoing power to engage and move audiences the world over.

The MPC partnership spans the entire showcase, including extending its search footprint into untapped industries and geographies, providing access to ground-breaking production technologies and award-winning people and motion design. Amplifying the impact of the event, we will also work with Saatchi & Saatchi to extend the reach of the NDS through a global roadshow following its Cannes premiere.

  

A focus on gender diversity in directing

Renowned for its emphasis on groundbreaking technologies and live theatrical spectacles, this year’s showcase, ‘Open Your Eyes’, celebrates creativity and innovation and shines a light on the gender imbalance in directing. Turning its attention to the issue of gender parity between male and female commercial directors, the NDS 2017 will ask the audience to acknowledge the industry-wide problem.

Kate Stanners, Chairwoman and Global Chief Creative Officer at Saatchi & Saatchi said, “This year we decided to put the issue of gender diversity at the very heart of NDS and use it as a platform to start this very needed conversation. As a creative director I’m very conscious of the need for diversity within directing as it ensures a variety of voices and stories. Statistically, female commercial directors make up less than 7%* and every year we’re finding we’re confronted by the same challenge of finding female directorial talent to showcase. With the goal of achieving the most amount of female directors on the reel this year, we cast the net wider than ever before and dishearteningly discovered that however hard we looked there is an imbalance in talent out there.”

Lizie Gower, managing director and founder of Academy Films, added, “One of the main reasons why there aren’t enough female directors is that women are self-selecting themselves out of it as a career. As an industry-wide problem we need an industry-wide solution and to encourage more women into the role.” 

 

Curating the shortlist

To find the featured directors, a two-fold judging process was defined. Made up of two panels - one internal and one external - both panels were formed with an equal number of female and male judges.

An internal group of Saatchi & Saatchi network creative directors first reviewed all received entries and produced a shortlist of talent of which the second group then selected the final directors for this year’s reel. In order to prevent an unconscious bias during the selection process, the names of the directors were removed from their applications.

Made up of key industry players, the second panel of judges included: Kai-Lu Hsiung, Juliette Larthe, Alma Har'el, Sara Dunlop, Caroline Bartleet, Anandi Peiris, James Studholme, Fergus Brown, Kibwe Tavares, Richard Skinner, Davud Karbassioun, Andy Gulliman and Nik Powell.

The late Paul Arden, a former Saatchi & Saatchi Executive Creative Director, presented the inaugural NDS and it quickly established a reputation for unearthing directing talent of the future in its pre-digital era. As the NDS continues to evolve, its commitment remains the same and today in an age of social media, smartphones and YouTube enabling anyone to set out their stall as a director, it provides the cut through to unearthing new talent. The show connects with and inspires future talent, providing a rare giveback to the industry whilst showing commitment to fostering new directing talent.  

With NDS alumni including iconic directors Spike Jonze, Ringan Ledwidge and Jonathan Glazer, the showcase always represents an eclectic mix of commercials, short films, titles, animation and music promos.

The New Directors’ Showcase in Cannes will take place at the Grand Théâtre Lumière in the Palais des Festivals on Thursday 22nd June and will run for 70 minutes from 10am.

 

Follow the action at #NDS2017